'Thank You for Smoking' is a film that offers different perspectives on a career where an individual's ethics and morals are tested every day. The film follows lobbyist Nick Naylor who found growing success and respect for advertising and defending tobacco companies within America, but not without the pressure of his own values of being a father. Throughout the film there were characters who pushed and persuaded Nick Naylor to continue to advertise the use of tobacco such as his fellow lobbyist friends and his boss as they saw just how good he was at his job. Though, he had to face the challenge of not only the public's opinion, but also opinions from his own family who know how morally taxing the tobacco industry was.
Naylor's perspective on his own persuasive skills changed throughout the movie as in the beginning he was confident, witty and shameless in shaping the tobacco industry in positive light. This introduced a unique moral element to the film in which having the talent to be able to convince and influence individuals about something that is harmful raises ethical dilemmas. The character constantly argues and deflects that smoking is a personal choice, and that freedom of choice is a morally neutral tool in which he uses. Nick Naylor is self-aware of the potential harm his persuasiveness may have, yet he is also aware that he is not a part of the only industry that can be self-serving and manipulative to the public. The film makes a point that every industry has its own "Nick Naylor" from journalists, politicians and even food companies who are just trying to persuade and sell their products/services to the public. Yet, by the end of the film Naylor knows when it is time to step away as he becomes self-aware of the company he is working for, an industry that kills over a thousand people a day. As the ending unfolds, he begins to get stripped of everything he built his identity around and is publicly humiliated. Though with his son on the forefront of his mind, he uses his confidence and satire to shift his argument. Naylor talked about moral flexibility throughout the film to his son and it wasn't until the ending scene at the congressional hearing where we got the real personal values of Nick Naylor. He was a father who wanted to be a good parent and cared about his son admiring who he was, he wanted his son to be proud of having him as a father.
The ending brings a element of reality to the film as Naylor tries to balance his work and personal life and his ethical values begin to shift as we see him become more of a true father figure. He shifts from a moral flexibility mindset to getting into the habit of actually deciding and doing what he believes in, which is being there for his son and himself. The films perspective change explains how moral flexibility allows individuals to work and adjust within complex industries but being able to know what you truly believe in and stand up for is important. 'Thank You for Smoking' is a film that describes the reality of working for many industries today, especially those who often use the same tactics that was presented in the film.